At Atlas Adventures, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you use our website and book our trekking services.
We operate with complete transparency and will never sell, rent, or share your personal information with third parties for marketing purposes.
2. Information We Collect
When you book a trek with Atlas Adventures, we collect the following information to organize and deliver your mountain experience:
Personal Information
Full name
Contact information (phone number for WhatsApp communication)
Preferred trek date and number of participants
Fitness level assessment
Dietary restrictions and special requests
Automatically Collected Information
Browser type and version
Device information
IP address (for security purposes only)
Pages visited and time spent on our website
3. How We Use Your Information
We use the information we collect exclusively for the following purposes:
Trek Organization: To plan and coordinate your mountain adventure, including guide assignment, accommodation booking, and meal preparation according to your dietary needs.
Communication: To send you booking confirmations, trek details, weather updates, and safety information via WhatsApp or email.
Safety: To ensure appropriate trek difficulty matching your fitness level and to prepare for any special requirements.
Customer Service: To respond to your inquiries and provide support before, during, and after your trek.
Service Improvement: To analyze website usage patterns and improve our booking experience (anonymized data only).
We will never use your personal information for unsolicited marketing, advertising, or promotional purposes without your explicit consent.
4. Data Sharing and Third Parties
Atlas Adventures does not sell, trade, or rent your personal information to third parties. We may share limited information only in the following circumstances:
Service Providers: We work with trusted local partners (mountain guides, guesthouse owners, mule handlers) who require minimal information to deliver your trek experience. These partners are bound by confidentiality agreements.
WhatsApp Communication: When you contact us via WhatsApp (+212 653 534 590), your messages are subject to WhatsApp's own privacy policy. We use this platform for its convenience and security features.
Legal Requirements: We may disclose information if required by Moroccan law or to protect the safety of our clients and staff.
5. Cookies and Tracking Technologies
Our website uses minimal cookies to ensure a smooth browsing experience:
Essential Cookies
We use essential cookies provided by Next.js (our web framework) to maintain session state and ensure the website functions properly. These cookies do not track your personal information.
No Third-Party Advertising Cookies
We do not use cookies from advertising networks or social media platforms to track your browsing behavior across websites.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Secure HTTPS protocol for all website communications
Encrypted WhatsApp messaging for booking communications
Limited access to personal data (only authorized staff)
Regular security audits and updates
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
Booking and trek organization data: Retained for the duration of your trek and up to 1 year after completion for customer service purposes.
Communication records: Retained for up to 2 years for reference and dispute resolution.
After the retention period, your data is securely deleted or anonymized.
8. Your Rights
You have the following rights regarding your personal information:
Right to Access: Request a copy of the personal data we hold about you.
Right to Correction: Request correction of inaccurate or incomplete information.
Right to Deletion: Request deletion of your personal data (subject to legal retention requirements).
Right to Object: Object to the processing of your data for specific purposes.
Right to Withdraw Consent: Withdraw your consent at any time (though this may affect our ability to provide services).
To exercise any of these rights, please contact us via WhatsApp at +212 653 534 590 or through our website contact form.
9. Children's Privacy
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
10. International Data Transfers
Atlas Adventures operates from Morocco. If you are accessing our website from outside Morocco, please be aware that your information may be transferred to, stored, and processed in Morocco, where data protection laws may differ from those in your country.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by updating the "Last updated" date at the top of this page.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
WhatsApp: +212 653 534 590
Location: Imlil, Atlas Mountains, Morocco
Website: Via our booking form
By using our website and services, you acknowledge that you have read and understood this Privacy Policy.